The lesson that lasts a lifetime
NFL and United Way are using true-to-life scenarios to help middle school students cultivate and maintain healthy relationships.
Character Playbook
Educating students on how to cultivate and maintain healthy relationships during their critical middle school years
Latest News about Character Playbook
Character Playbook Takes Center Stage at the Nasdaq
Representatives from the NFL and United Way, along with 35 students from a Brooklyn middle school visited the Nasdaq to promote Character…
Taking our NFL partnership to new heights with the Walter Payton Man of the Year Award
United Way will help recognize service of NFL players, support Character Playbook.
Partner Spotlight: NFL
The NFL and United Way are collaborating on Character Playbook, a digital curriculum for students that teaches building healthy…
A Character Playbook to Help Kids Succeed
This week, we kick off the NFL & United Way Character Playbook to help kids grow into the leaders they were born to be.